Take a cue from brutalism. Kloke, Melbourne

A&De magazine

Take a cue from brutalism. Kloke, Melbourne

Large concrete walls and block shapes recall the appearance of brutalist architecture in this Melbourne store designed by Studio Goss for the Kloke fashion brand. The founders of Kloke, Amy and Adam Coombes contacted the interior designers of Studio Goss, asking them to create shapes that reflect the sculptural aesthetics of their clothes.

Inspired by the forms and materials of brutalist architecture, the studio decided to cover most of the rough concrete shop. An asymmetrical cubic volume was spread out from the ceiling to form a faux skylight, complemented by angular recesses in the walls that were also equipped with lights.

"The goal was to convey a sense of mass, as if the space had been sculpted as a single sculptural object," said study founder David Goss.

Smooth concrete was used to create sturdy displays, one of which was stamped with the brand logo and a curved cash register. Touches of warmth are provided by panels of Australian mahogany that delimit the front glass wall of the shop, from wooden coffers and the addition of potted plants placed at the corners of the room.


Take a cue from brutalism. Kloke, Melbourne
Take a cue from brutalism. Kloke, Melbourne
Take a cue from brutalism. Kloke, Melbourne
Take a cue from brutalism. Kloke, Melbourne
Take a cue from brutalism. Kloke, Melbourne
MEDIAGALLERY 5


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Studio Goss

April 2018 © A&De Magazine

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